Free Schema Markup Generator

Generate structured data markup for SEO. Create JSON-LD and Microdata for 10+ schema types to help search engines understand your content better.

Client-Side Processing

All schema generation happens in your browser. Your data never leaves your device.

Schema Configuration

Schema Type

Article Details

Headline

Author

Date Published

Image URL

Publisher

Output Format

Generated Schema Markup

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "datePublished": "",
  "image": "",
  "publisher": {
    "@type": "Organization",
    "name": ""
  }
}

Validate with Schema.org Test with Google

10 Schema Types

Generate the most common schema types for free.

JSON-LD & Microdata

Output in both popular schema formats.

Validation Links

Direct links to Google and Schema.org validators.

Export Ready

Copy or download ready-to-use schema markup.

Schema Markup Best Practices

Implementation Tips

• Place JSON-LD in the <head> or <body> tag
• Use specific schema types when possible
• Include all required properties for your type
• Test with Google Rich Results Test
• Keep schema updated with content changes

Common Schema Types

• Article: Blog posts and news articles
• Product: E-commerce items
• LocalBusiness: Physical stores
• Event: Conferences and meetups
• FAQ: Frequently asked questions

SEO Benefits

• Enhanced search result snippets
• Better click-through rates
• Voice search optimization
• Google Knowledge Graph eligibility
• Rich results in search (stars, images)

Testing & Validation

• Use Google Rich Results Test first
• Validate with Schema.org validator
• Check Search Console for errors
• Monitor rich result performance
• Update when schema.org spec changes

What is Schema Markup?

Schema markup (also known as structured data) is a standardized format that helps search engines understand the content on your web pages. By adding schema markup to your HTML, you can enhance your search listings with rich snippets, which can improve click-through rates and visibility in search results.

Why Use Schema Markup?

Rich Snippets: Display enhanced search results with ratings, prices, images, and more
Better CTR: Stand out in search results and attract more clicks
Voice Search: Help voice assistants understand and present your content
Knowledge Graph: Increase chances of appearing in Google's Knowledge Graph
Clear Communication: Tell search engines exactly what your content is about
Competitive Advantage: Many sites don't use schema markup yet

JSON-LD vs Microdata: Which Format to Use?

JSON-LD (Recommended)

Google's Preference: Officially recommended by Google
Easy to Implement: Add schema in a script tag without touching HTML structure
Maintainable: Separated from visible content, easier to update
Tag Manager Friendly: Can be added via Google Tag Manager
Format: JavaScript Object Notation for Linked Data

Microdata

Inline Markup: Embedded directly in HTML elements
Legacy Support: Older format, still fully supported
Tight Coupling: Schema tied to visible content structure
Use Case: When you need schema tied to specific HTML elements

Schema Types and When to Use Them

📰 Article Schema

Use for: Blog posts, news articles, opinion pieces

Benefits: Show article headline, author, publish date, and featured image in search results. Eligible for Top Stories carousel and rich results.

🛍️ Product Schema

Use for: E-commerce product pages

Benefits: Display price, availability, ratings, and reviews directly in search results. Essential for online stores.

🏢 Local Business Schema

Use for: Physical business locations, stores, restaurants

Benefits: Show business hours, address, phone number, and ratings. Crucial for local SEO and Google Maps.

🏛️ Organization Schema

Use for: Company homepage, about page

Benefits: Establish your brand identity in search engines. Include logo, social profiles, and contact information.

👤 Person Schema

Use for: Personal websites, author pages, team member profiles

Benefits: Help search engines understand who you are. Great for building personal brand and authority.

📅 Event Schema

Use for: Conferences, concerts, webinars, workshops

Benefits: Display event details, dates, location, and ticket information. Eligible for event rich results.

❓ FAQ Schema

Use for: FAQ pages, Q&A sections

Benefits: Show questions and answers directly in search results. Increases visibility and provides quick answers to users.

📋 HowTo Schema

Use for: Tutorial pages, step-by-step guides, instructions

Benefits: Display step-by-step instructions in search results with images, time estimates, and tools needed.

🍳 Recipe Schema

Use for: Food blogs, recipe pages

Benefits: Show cooking time, ingredients, ratings, and calories. Eligible for recipe carousel and rich results.

⭐ Review Schema

Use for: Product reviews, service reviews, business reviews

Benefits: Display star ratings and review snippets in search results. Builds trust and credibility.

How to Implement Schema Markup

Step 1: Generate Your Schema

Use our generator above to fill in your content details and generate the schema markup code.

Step 2: Choose Your Format

Select JSON-LD (recommended) or Microdata based on your implementation needs.

Step 3: Add to Your Page

For JSON-LD: Add the generated code inside a <script type="application/ld+json"> tag in your HTML <head> or <body> section.

For Microdata: Add the attributes directly to your HTML elements as shown in the generated code.

Step 4: Validate Your Markup

Use the validation links provided above to test your schema markup:

Schema.org Validator: Checks if your markup is valid according to schema.org standards
Google Rich Results Test: Shows how your page might appear in Google search with rich results

Step 5: Monitor in Search Console

After implementation, monitor your rich results in Google Search Console to ensure they're being recognized and displayed correctly.

Common Mistakes to Avoid

❌ Missing Required Properties: Each schema type has required fields. Always include them or Google won't display rich results.
❌ Marking Up Hidden Content: Only mark up content visible to users. Marking hidden content violates Google's guidelines.
❌ Incorrect Schema Type: Use the appropriate schema type for your content. Don't use Article schema for product pages.
❌ Invalid Dates: Use ISO 8601 format for dates (YYYY-MM-DD or YYYY-MM-DDTHH:MM:SS).
❌ Missing Images: Many schema types require images. Use high-quality images with proper dimensions.
❌ Duplicate Markup: Don't add multiple identical schemas on the same page unless they represent different entities.
❌ Not Validating: Always test your markup before deploying. Invalid markup won't generate rich results.
❌ Misleading Information: Schema must accurately reflect page content. Misleading markup can result in penalties.

Best Practices for Schema Markup

✅ Use Specific Types: Use the most specific schema type available (e.g., Restaurant instead of LocalBusiness)
✅ Include All Relevant Properties: Add optional properties when applicable to provide more context
✅ Keep It Updated: Update schema when content changes (prices, dates, availability, etc.)
✅ Nest Schema Types: Combine schema types when appropriate (e.g., Article with Author as Person)
✅ Use Absolute URLs: Always use full URLs for images, links, and references
✅ Test Regularly: Check markup after site updates to ensure it's still valid
✅ Match Visible Content: Schema data must match what users see on the page
✅ Monitor Performance: Track rich result impressions in Google Search Console

Testing and Validation Tools

Schema.org Validator

Official validator from schema.org. Checks if your markup follows schema.org standards.

validator.schema.org →

Google Rich Results Test

Test how your page might appear in Google Search with rich results. Shows preview and identifies issues.

search.google.com/test/rich-results →

Google Search Console

Monitor your rich results performance, see which pages have structured data, and identify errors.

search.google.com/search-console →

Frequently Asked Questions

Q: Does schema markup improve my search rankings?

A: Schema markup itself is not a direct ranking factor, but it can indirectly improve rankings by increasing click-through rates (CTR) through rich snippets. Higher CTR can signal to search engines that your content is valuable, which may positively impact rankings over time.

Q: How long does it take for rich results to appear?

A: After implementing schema markup, it can take anywhere from a few days to several weeks for Google to crawl your pages and display rich results. Use Google Search Console to request indexing and monitor the status.

Q: Can I use multiple schema types on one page?

A: Yes! You can use multiple schema types on a single page if they represent different entities or nested relationships. For example, an Article with an embedded Recipe, or a LocalBusiness with multiple Review schemas.

Q: Do all search engines support schema markup?

A: Google, Bing, Yahoo, and Yandex all support schema.org markup. Each search engine may display rich results differently, but the underlying schema.org format is universally supported.

Q: What if my rich results don't show up?

A: Rich results are not guaranteed even with valid markup. Google decides whether to show them based on relevance, quality, and other factors. Ensure your markup is valid, follows guidelines, matches visible content, and monitor Search Console for issues.

Q: Should I hire a developer to implement schema markup?

A: Not necessarily! Our generator makes it easy to create schema markup without coding knowledge. Simply fill in the fields, copy the generated code, and add it to your page. However, for complex implementations or large-scale sites, a developer may be helpful.

Advanced Schema Markup Strategies

🔒 Premium Features

Unlock advanced schema markup capabilities with ZipConvert Premium:

50+ Schema Types: Access the complete schema.org vocabulary including specialized types for specific industries
Batch Generation: Generate schema markup for multiple pages at once, perfect for e-commerce sites
Custom Schema Builder: Create complex nested schemas and custom properties for unique use cases
Schema Templates: Save and reuse your schema configurations across multiple pages
Automated Validation: Continuous monitoring and alerts for schema errors

Upgrade to Premium